Sports Direct Headquarters Address, Head Office Location, and Contact Details
Sports Direct is the UK’s largest sports goods retailer, founded in 1982 by Mike Ashley as a single store in Maidenhead, Berkshire. The brand is owned and operated by Frasers Group plc, which also owns House of Fraser, Flannels, GAME, Evans Cycles, and dozens of other retail brands, with over 1,000 stores operating across 30 countries. Sports Direct and its parent company Frasers Group plc are headquartered in Shirebrook, Derbyshire, with a second major office in London.
Quick Facts
Registered Head Office Address
Frasers Group plc, Unit A, Brook Park East, Shirebrook, Derbyshire, NG20 8RY, United Kingdom
London Office Address
Frasers Group plc, 110 Oxford Street, London, W1D 1LP, United Kingdom
Head Office Phone Number
0344 332 5740
Customer Service Number
0344 332 5292
Customer Service Email
cs@sportsdirect.com
Official Website
sportsdirect.com / frasers.group
Founder
Mike Ashley (founder 1982)
Industry
Sports Retail / Fashion Retail / Luxury Retail
Parent Company
Frasers Group plc
Sports Direct Head Office Address
Registered Head Office Address
Frasers Group plc, Unit A, Brook Park East, Shirebrook, Derbyshire, NG20 8RY, United Kingdom
London Corporate Office Address
Frasers Group plc, 110 Oxford Street, London, W1D 1LP, United Kingdom
Customer Service Postal Address
Customer Services, Sports Direct, Unit A, Brook Park East, Shirebrook, Derbyshire, NG20 8RY
About the Sports Direct Head Office
Sports Direct’s registered head office and distribution hub is located at Brook Park East in Shirebrook, a former colliery town in Derbyshire close to the Nottinghamshire border. The Shirebrook campus is one of the largest retail distribution centres in the UK, a vast warehouse and logistics complex that handles stock fulfilment for Sports Direct’s online and store operations across the country. Shirebrook is situated approximately 15 miles north of Nottingham and 10 miles south of Chesterfield, with road access via the A60 and M1 motorway at Junction 29. Frasers Group additionally maintains a major corporate and creative office at 110 Oxford Street in London, which sits above the group’s Flannels flagship store and houses its elevation strategy, brand, marketing, and executive teams. Standard head office business hours are Monday to Friday, 9am to 5pm.
How to Contact Sports Direct
For customer service and order enquiries
Call 0344 332 5292 for all customer service enquiries. This is the main UK line for online order queries, delivery issues, returns, refund requests, and general customer care.
For customer service by email
Email cs@sportsdirect.com for all general customer service and account queries.
For data protection and privacy enquiries
Email data.protection@frasers.group for all queries relating to data protection, GDPR, and privacy rights under UK law.
For business and corporate enquiries
Email office@sportsdirect.com for all business-to-business and corporate correspondence.
For the head office switchboard
Call 0344 332 5740, which is the main Frasers Group head office switchboard at Shirebrook.
For financial services complaints (FCA-regulated)
Write to Exchange Tower, London, E14 9SR, call 0800 023 4567, or email complaint.info@financial-ombudsman.org.uk for FCA-regulated product complaints escalated beyond Sports Direct.
For press and media enquiries
Media and investor relations enquiries should be directed to Frasers Group plc via the contact page at frasers.group.
Frequently Asked Questions
Where is the Sports Direct head office?
Sports Direct’s registered head office is at Unit A, Brook Park East, Shirebrook, Derbyshire, NG20 8RY, as part of the wider Frasers Group plc. The group also operates a major corporate office at 110 Oxford Street in central London.
What is the Sports Direct customer service number?
The Sports Direct customer service number is 0344 332 5292. You can also email cs@sportsdirect.com or use the Live Chat function on sportsdirect.com.
What is the Sports Direct head office phone number?
The main Frasers Group head office switchboard number is 0344 332 5740, connecting to the Shirebrook, Derbyshire site.
Who owns Sports Direct?
Sports Direct is owned and operated by Frasers Group plc, which is majority owned by Mike Ashley through his holding company Mash Holdings. Frasers Group plc is publicly listed on the London Stock Exchange under the ticker FRAS.
Who is the CEO of Sports Direct?
Sports Direct is part of Frasers Group plc, and Michael Murray is the Group CEO. Murray was appointed in May 2022, having previously served as Group Head of Elevation since 2019. He is also Mike Ashley’s future son-in-law.
How do I make a complaint to Sports Direct?
Contact the customer service team by calling 0344 332 5292, emailing cs@sportsdirect.com, or writing to Customer Services, Sports Direct, Unit A, Brook Park East, Shirebrook, Derbyshire, NG20 8RY. You can also use the Live Chat function on sportsdirect.com.